American Airlines Express Cargo Customers can earn Travel Rewards

Earning travel points on cargo shipments is actually quite an ingenious marketing and promotion technique. I wonder why the forwarders are not using this promotion especially since revenues are way down for most of them.

"FORT WORTH, Texas, Jan. 26 /PRNewswire-FirstCall/ -- American Airlines Cargo Division (AA Cargo) today unveiled its redesigned Business ExtrAA® program, which allows nearly all cargo customers to earn travel awards for booking cargo shipments. For every shipment on American Airlines, regardless of the size or booking method, eligible AA Cargo customers earn points that can be redeemed for travel-related awards such as airline travel certificates, upgrades, and Admirals Club® memberships or passes. Previously, the program only rewarded customers for booking their shipments online." Read more......